T-Mobile, managing director for the UK, Richard Moat, confirmed that T-Mobile, the UK mobile telephone operator, was scouring Europe to offer contract-free Apple iPhones as an incentive for the customers to stay with them. Moat said to the Financial Times that T-mobile had provided iPhones to some hundred high-value customers.
Reports suggest that customers that spend more than £70 in a month on calls become eligible for the free iPhones that are supplied from outside the UK. Reports also claim that T-Mobile is providing around 150 iPhone handsets a week to customers who demand for a better deal or threaten to leave.
T-Mobile may formally be able to provide the iPhone after 9th October as the news forecasts that O2 will lose its exclusiveness in the UK to provide the phone. Although, O2 has retail rights to provide the device until 2012, its period to be the exclusive seller is only for two years. UK managing director for T-Mobile said to the Financial Times that he has set an aim of T-mobile becoming the 3rd largest mobile operator by the year 2011 or 2012. He said that he believes they have been in the 4th place for a long time and they need to develop an ambition to get away from there.