The CEO of the computing giant has finally revealed that the company failed to understand the growing importance of the smartphone market and has missed out on an opportunity to establish itself with mobile users.
However, Steve Ballmer still remains bullish about the prospects for Windows Phone 7 going forward and he promised over 14,000 partners at a recent conference that any wrongs in the past will now be put right.
He said:
“On the phone side we missed a generation with Windows Mobile. We really did miss almost a release cycle, but Windows Phone 7 which we had a chance to debut at the Mobile World Congress earlier this year has received really quite remarkable reviews.”
After falling way behind to rivals in the mobile phone stakes, Windows Phone 7 looks to give the industry leaders a run for their money with the innovative mobile platform, due out in October or November of this year.
These positive messages certainly make the end of the year look interesting as the smartphone market starts to hot up with many new products being released for both personal and business mobile users.
In other related news, Microsoft is offering incentives to developers to get them to build quality apps for its upcoming operating system. It hopes to quickly close the gap on Apple’s App Store and provide a genuinely competitive alternative.